Hello! And welcome to the private launch community for The Hawke Method, by Erik Huberman. We're glad you're here.

If you've never been on a launch team before, you might be wondering what this is all about. Here's a bit of information on what to expect...

First of all, just to recap—this is for the launch of Erik Huberman's forthcoming book, The Hawke Method. So this group is full of aspiring and existing entrepreneurs, founders, execs, investors, and avid readers. The idea is for us to work together and learn from each other to make this launch as successful as possible.

Some expectations...

Inviting others

You should feel free to invite other high-quality people onto the launch team who would genuinely be interested in participating. Here's the invite-link you should use:


Buying the Book and Leaving a Review

If you're a part of this group, we assume you're interested in the book itself. We'll ask that you buy it and leave an honest review when we launch. We'll try to discount it as much as possible during launch week. You'll also get a free advanced reader copy of the book in the form of an online PDF, along with other perks for being on the launch team.

Sharing on Social

As events occur relating to the launch (a certain number of reviews are reached, a certain ranking is achieved, the book is mentioned in the media, etc.) we'll ask you to share it with your networks if you think they'll enjoy it.

Sharing Ideas

If you have ideas for how we can expand our marketing (for example, if you have connections to various PR outlets, TV shows, magazines, etc.), let us know!

Helping Each Other

When the launch dies down, we'll turn more inward-facing and see how we can help each other with the various projects we're all working on. In terms of a time-commitment—it's very low. Ten minutes here and there. It's more about effort and passion than time.

So, What's in it for YOU?

If you're wondering what's in it for you, here are a few things to consider...

  • If you joined this group, it means you're interested in Erik and the content he writes about. Being in this group puts you on his list of early adopters. It means your relationship with him will build.
  • You'll get an inside look at a product launch, which is valuable. If you ever launch something of your own (like a book!), you can use this experience to your benefit.
  • You'll meet other amazing folks within the group. Conversing within the community is highly encouraged!
  • We'll be setting up some other perks throughout the launch, too.
We'll do our best to make this a fun experience for you. All we ask in return is that you show up with an open mind to help make this launch a success! We appreciate you :)

That's all for now. Thanks for being you, and for being part of our team!


P.S. We'd love to meet you. Feel free to leave a comment below and tell us where you're from, what you do, and why you're here. We appreciate you!